Initial Discovery - to establish online marketing objectives,
record current traffic levels and analyze your company's search engine position in relation to your
nearest online competitors.
Initial Web Marketing Discovery will be the first step towards establishing a comprehensive
Internet Marketing Strategy. In this phase we will work to establish a clear understanding
of the marketing objectives and a profile of your qualified visitor. We will also take this
opportunity to brainstorm about custom strategies for reaching the stated goals.
Key Phrase Research - to identify the search terms that have the most
potential of delivering qualified visitors.
The strategy for driving qualified visitors from the search engines into your site starts with
building an understanding of your potential web customers and their search habits. Using your input,
the latest search term data, and our experience, we will formulate a hierarchy of target search terms
and key phase combinations that possess the greatest potential of attracting qualified searchers into
your site. The outcomes of this research will be the basis for all meta tag and information page
creation as well as site architecture design recommendations. You will also be provided with a web
based system for managing and organizing your most valuable "objective oriented" phrases. This system
will help keep all of your key marketing and communications informed about your most valuable SEO phases and terms. This system can also be accessible to your outside mar-comm partners such as such as your Public Relations Firm and or Advertising Agency.
Site Assessment - to evaluate the official web site, provide design recommen
dations and suggest tips and tricks to help boost search engine presence.
One of the keys to helping your business achieve its search engine traffic goals
is to ensure that the web site is constructed in a way that does not block search engines from entering
and indexing it. To avoid this potential online marketing disadvantage, we will provide your site
developers with a custom tutorial on how to design a search engine friendly web site. In this phase,
we will also work with the site developers to evaluate the goals of the site and review the initial
search engine marketing objectives. If you do not have a webmaster or site developer, we can be
contracted to assume this role.
Expert Consulting - to brainstorm and advise on the most effective
ases and to provide a benchmark for assessing progress.
Benchmark Search Engine Position Report - to assist in determining the
target phrases that require the most attention and to provide a benchmark for assessing search engine
Benchmark Search Engine Position Report with Competition - to assess and
benchmark search engine position compared with identified competitors within the online space.
All Content Copyright 2005 Primeweb Consulting. All Rights Reserved. | Site Map